16-17.03.2017 / Fashion Forum / Манеж / Москва

FASHION FUTURUM INTERNATIONAL CONFERENCE SUMMARY.

On March 16-17, 2017 the Manege Central Exhibition Hall saw the two-day Fashion Futurum international conference thus becoming the central stage for the main display of innovative fashion technologies. Business program of Mercedes-Benz Fashion Week Russia consisted of panel discussions, public talks, workshops and presentations of startups in several zones of the Manege Central Exhibition Hall. More than 30 global fashion industry experts from 9 countries gathered in Moscow’s downtown to discuss modern trends and the current challenges the industry is facing. The main topic of the conference was the destruction of fashion industry stereotypes, its transformation under the influence of the scientific and technological revolution.

For two days global fashion industry experts have been discussing such topics, as What Should Modern Education Be Like; Fashion Professions Foresight and Expectations; Scouting and Promotion of Young Designers; What Is Going on in Fashion Industry; What Are the Stages of Designer Workflow, from the Concept to Its Implementation and Participation in a Runway Show; Technology as the Driver for Fashion Industry Development and How to Work with the New Tech; Prospects of Brands, How to Start Your Own Business and What Should Project Authors Take Into Consideration.

Fashion Futurum featured participation of the following experts: Karim Rashid (Designer, USA), Pascal Morand (Executive President, French Federation of the Haute Couture and Pret-a-porter, France), Carlos Espinosa de Los Monteros (High Government Commissioner for the Spain Brand, Spain), Michael Burke (Head of Industry, Fashion, Sports & Toys, Google, USA), Scott Emmons (Head of the Innovation Lab, Neiman Marcus, USA), Danilo Venturi (Dean, Polimoda, Italy), Covadonga O’Shea (Founder, ISEM Fashion Business School, author of the bestselling Zara Phenomenon, Spain), Dmitry Kolobov (Head of Department of Socially Important Products, Ministry of Industry and Trade, Russia), Jeffry Aronsson (Founder and CEO, Aronsson Group LLC, USA), Sylvie Ebel (Executive Director, L’Institut Francais de la Mode, France), David Monteith (Fashion & Apparel Director, Flextronics, USA), Victor Evtuhov (State Secretary, Deputy Minister of Industry and Trade, Russia), Alexander Shumsky (Executive President, Russian Fashion Council, Russia), Ekaterina Inozemtseva (Vice-President, Skolkovo Foundation, Russia) were among the speakers and mentors at Fashion Futurum International Conference.

On March 17 Fashion Futurum also featured the Innovation Show, organized by the Russian Fashion Council and Skolkovo Foundation. Finalists of the Innovative Solutions for Fashion Industry and Retail contest presented their startup projects. Global product verification system, virtual tailor, digital 3D solutions for production and selling of clothes, distant cues from a fashion consultant, personal shopping chatbot assistant, functional prosthetic device as a modern fashion accessory, artificial intelligence capable of designing clothes and interactive showcase project along with many other original projects were presented in the Manege Central Exhibition Hall. Fashion Futurum is a noncommercial project by the Russian Fashion Council that was launched in 2016 and is conducted with the support from Russian Fashion Council, Moscow’s Department of Culture, Ministry of Industry and Trade of the Russian Federation, Agency for Strategic Initiatives, Skolkovo Foundation. Fashion Futurum International Conference aims to develop a new approach to fashion in Russia.


FASHION FUTURUM INTERNATIONAL CONFERENCE SUMMARY

On March 16-17, 2017 the Manege Central Exhibition Hall saw the two-day Fashion Futurum international conference thus becoming the central stage for the main display of innovative fashion technologies. Business program of Mercedes-Benz Fashion Week Russia consisted of panel discussions, public talks, workshops and presentations of startups in several zones of the Manege Central Exhibition Hall. More than 30 global fashion industry experts from 9 countries gathered in Moscow’s downtown to discuss modern trends and the current challenges the industry is facing. The main topic of the conference was the destruction of fashion industry stereotypes, its transformation under the influence of the scientific and technological revolution.

For two days global fashion industry experts have been discussing such topics, as What Should Modern Education Be Like; Fashion Professions Foresight and Expectations; Scouting and Promotion of Young Designers; What Is Going on in Fashion Industry; What Are the Stages of Designer Workflow, from the Concept to Its Implementation and Participation in a Runway Show; Technology as the Driver for Fashion Industry Development and How to Work with the New Tech; Prospects of Brands, How to Start Your Own Business and What Should Project Authors Take Into Consideration.

Fashion Futurum featured participation of the following experts: Karim Rashid (Designer, USA), Pascal Morand (Executive President, French Federation of the Haute Couture and Pret-a-porter, France), Carlos Espinosa de Los Monteros (High Government Commissioner for the Spain Brand, Spain), Michael Burke (Head of Industry, Fashion, Sports & Toys, Google, USA), Scott Emmons (Head of the Innovation Lab, Neiman Marcus, USA), Danilo Venturi (Dean, Polimoda, Italy), Covadonga O’Shea (Founder, ISEM Fashion Business School, author of the bestselling Zara Phenomenon, Spain), Dmitry Kolobov (Head of Department of Socially Important Products, Ministry of Industry and Trade, Russia), Jeffry Aronsson (Founder and CEO, Aronsson Group LLC, USA), Sylvie Ebel (Executive Director, L’Institut Francais de la Mode, France), David Monteith (Fashion & Apparel Director, Flextronics, USA), Victor Evtuhov (State Secretary, Deputy Minister of Industry and Trade, Russia), Alexander Shumsky (Executive President, Russian Fashion Council, Russia), Ekaterina Inozemtseva (Vice-President, Skolkovo Foundation, Russia) were among the speakers and mentors at Fashion Futurum International Conference.

On March 17 Fashion Futurum also featured the Innovation Show, organized by the Russian Fashion Council and Skolkovo Foundation. Finalists of the Innovative Solutions for Fashion Industry and Retail contest presented their startup projects. Global product verification system, virtual tailor, digital 3D solutions for production and selling of clothes, distant cues from a fashion consultant, personal shopping chatbot assistant, functional prosthetic device as a modern fashion accessory, artificial intelligence capable of designing clothes and interactive showcase project along with many other original projects were presented in the Manege Central Exhibition Hall. Fashion Futurum is a noncommercial project by the Russian Fashion Council that was launched in 2016 and is conducted with the support from Russian Fashion Council, Moscow’s Department of Culture, Ministry of Industry and Trade of the Russian Federation, Agency for Strategic Initiatives, Skolkovo Foundation. Fashion Futurum International Conference aims to develop a new approach to fashion in Russia.

ИТОГИ МЕЖДУНАРОДНОЙ КОНФЕРЕНЦИИ FASHION FUTURUM

16-17 марта 2017 года прошла двухдневная международная конференция Fashion Futurum – на два дня ЦВЗ «Манеж» превратился в квинтэссенцию главных инновационных fashion-технологий. Деловая программа Mercedes-Benz Fashion Week Russia состояла из панельных дискуссий, публичных бесед, мастер-классов и презентации стартапов в нескольких зонах ЦВЗ «Манеж». Более 30 мировых лидеров индустрии моды из 9 стран собрались в самом центре Москвы для обсуждения современных тенденций и основных проблем сферы. Основной темой конференции стало разрушение стереотипов индустрии моды, ее трансформация под влиянием научно-технической революции.

В течение 2-х дней мировые лидеры fashion-индустрии дискутировали на такие темы, как: «Каким должно быть современное образование», «Какие профессии в этой сфере актуальны», «Поиск и продвижение молодых талантливых дизайнеров», «Что происходит в модной индустрии», «Как роходит процесс работы дизайнера от задумки до реализации и участии в модном показе», «Влияние технологий на развитие fashion-индустрии и как необходимо работать с новыми технологиями», «Потенциалы брендов, как начать свое дело и чем руководствоваться авторам проектов».

В качестве экспертов Fashion Futurum выступили: Карим Рашид (дизайнер, США), Паскаль Моранд (исполнительный президент Французской Федерации Высокой моды и прет-а-порте, Франция), Карлос Эспиноса де Лос Монтерос (уполномоченный представитель правительства Испании, программа Marca Espana (Испания), Майкл Берк (руководитель направления fashion, sports&toys, Google, США), Скотт Эммонс (руководитель направления инноваций, Neiman Marcus, США), Данило Вентури (декан Polimoda, Италия), Ковадонга О’Ши (основатель модной бизнес-школы ISEM, автор бестселлера «Феномен Zara», Испания), Дмитрий Колобов (руководитель Департамента развития промышленности социально значимых товаров, Минпромторг РФ, Россия), Джеффри Аронссон (основатель и управляющий директор инвестиционной компании, Aronsson Group LLC, США), Сильви Эбель (исполнительный директор, L’Institut Francais de la Mode, Франция), Дэвид Монтейт (директор направления Fashion&Apparel, Flextronics, США), Виктор Евтухов (статс-секретарь, заместитель Министра промышленности и торговли РФ, Россия), Александр Шумский (исполнительный президент, Национальная палата моды, Россия), Екатерина Иноземцева (вице-президент, фонд «Сколково», Россия) и другие визионеры стали спикерами и менторами конференции.

Также 17 марта в рамках Fashion Futurum прошла выставка инноваций, организованная Национальной палатой моды и фондом «Сколково». Финалисты конкурса инновационных решений для fashion-индустрии и ритейла представили стартап-проекты. Глобальная система проверки подлинности товаров, виртуальный портной – цифровые 3D-решения для производства и продажи одежды, дистанционные подсказки fashion-консультанта, персональный чатбот-ассистент для шопинга, функциональный протез как современный модный аксессуар, искусственный интеллект, разрабатывающий дизайн одежды, интерактивная витрина – эти и многие другие оригинальные проекты были представлены в ЦВЗ «Манеж». Fashion Futurum – международная конференция, запущенная в 2016 году, проводится при поддержке Национальной палаты моды, Департамента культуры города Москвы, Министерства промышленности и торговли Российской Федерации, Агентства стратегических инициатив, фонда «Сколково». Международная конференция Fashion Futurum призвана выработать новый подход к моде в России.